Hi, I’m Caitlin.
I’m a multidisciplinary creative with a background in interior design, creative arts, and brand and marketing.
I’ve worked across a mix of industries - from commercial design for publication to developing programs, products and services for arts organisations, government, startups and universities.
My work sits somewhere between strategy and creativity, bringing together visual storytelling, content and messaging in a way that feels clear and considered.
I’m also a bit of a tech nerd. I love working with data and exploring tools that help content perform, without losing its meaning.
In 2026, I became a mum, and everything shifted. Time felt more precious, and I knew I wanted to build something simpler, more flexible, and more aligned with how I actually want to live.
Now, I focus on creating thoughtful, strategic content that helps people stand out online without overcomplicating the process.
My Approach
Getting started is often the hardest part.
Most people don’t need more ideas—they need clarity, direction, and a simpler way to begin.
And when you’re already running a business, creating/editing content often becomes just another thing on the list.
My approach is to strip things back and focus on what actually matters for your growth.
I create simple, strategic content that feels aligned, is easy to maintain, and reaches the right people—so you can stay visible without it taking over your time.
Simple, considered, and built to grow with you.